*Sir David Beckham has announced the launch of a new business venture after receiving his long-awaited knighthood.*
The 50-year-old lives with his wife and former Spice Girls singer, Victoria Beckham, in their west Oxfordshire mansion and is often seen sharing snippets of their Cotswolds life online.
The former England player, who was honoured with a knighthood in the King's Birthday Honours list last week, already has a string of brand deals and businesses.
Now, the 50-year-old has added **Beeup Snacks**, a honey-powered snack for children, to the list, adding to his estimated £372 million ($450 million) net worth.
In a post on Instagram, he described the business as a *"real passion project"* that he has been working on *"for a while."*
He wrote:
*"I’m so excited that Beeup Snacks is finally here. A real passion project for me and something I’ve been working on behind the scenes for a while. Since building my first hive in 2020, I’ve fallen in love with beekeeping and I’ve learnt so much about the health benefits of honey. As a dad and as a former athlete, I wanted to create something for kids to enjoy as part of an active lifestyle, so we created BEEUP… delicious, honey-based snacks. Available now in the US at Target. I can’t wait for you to try it."*
Sir David's love of beekeeping was revealed in a Netflix documentary in 2023 on the lives and careers of the superstar footballer and his fashion designer wife.
The business announcement comes days after **Lady Beckham** said she *"couldn't be prouder"* of her husband.
In a post shared on Instagram, Lady Beckham said:
*"You’ve always been my knight in shining armour, but now it’s official. Sir @davidbeckham!!! What an honour, I couldn’t be prouder of you. Your dedication to the things that matter most — your country, your work, your passion, and most of all, your family — has never wavered. The way you’ve touched so many lives over the years with kindness and humility speaks volumes about the man you are and continues to inspire us every day. But above all else, I’m so, so proud to call you mine. I love you so much xxxx."*
The football star, who was formerly appointed an **Officer of the Order of the British Empire (OBE)** in 2003, responded to the post by expressing his love for his family, mentioning each of his children and adding, *"I love you all."*
Sir David first made his **Premier League debut for Manchester United in 1995** and was part of the team that earned a dramatic **Champions League final victory in 1999** when they beat Bayern Munich with two late goals.
In total, he scored **85 goals** and collected honours including **six Premier League titles and two FA Cups** as a footballer before retiring from the sport in 2013.
Alongside his footballing career, the sports star is also a supporter of a number of charity causes, including being a founding member of the charity **Malaria No More UK’s leadership council.**
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